Dry January is also soberly curious

January 4, 2023 / Topical / Background

That's a lot of English, hip terms in a row. You participate in Dry January and you have your own there reasons for. But did you know that many people also participate, because they are curious about a 'life' without alcohol. And we owe that 'sober curiosity' to the millennials.

Millennials (born between 1980 and 1995) grew up with meat substitutes, ginger tea and technology. We are of course exaggerating somewhat here, but the message is clear. This generation learned that your body is a temple and that you should therefore think three times before filling up with alcohol or crazy drugs. They asked themselves questions such as: 'What is the added value of alcohol?' and 'Why should I do this?'.


They were (and are) right, because it is of course also a strange fact that you get drunk of your own free will and have to pay for it the next day with a terrible hangover. And a week later you do exactly the same! Because alcohol is simply 'cosy', 'very normal' and 'it's part of it'. We now know that alcohol is harmful to health. And that is slowly starting to seep through into society. Because since 2000, the number of drinkers has dropped by 5 percent, all thanks to those conscious millennials.

Sober curiosity came, saw and conquered

A dominant drinking culture, that's what we're in. Sober curiosity means that you are curious about what not drinking does to you. And that doesn't have to be a choice for life. It starts with creating awareness around alcohol. Sober curiosity is a trend that belongs in the row of mindfulness, yoga and the vegan lifestyle. All trends that are part of a healthy lifestyle. Not drinking fits that picture perfectly.

And whether you're a boomer, millennial, or generation z'etter, taking a break is healthy for everyone. Your organs will thank you, it will make your wallet thicker and you will also feel better mentally. And that's just the tip of the iceberg in terms of benefits. Happy break!



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