Zealand

The Zeeland campaign 'Don't let them get drunk!' is since 2010 a collaboration between all Zeeland municipalities, GGD Zeeland, Indigo Prevention, Police Zeeland-West-Brabant and other social partners. Together we work on reducing alcohol use by young people under the age of 18 and combating harmful alcohol use by young people aged 18 to 23. We mainly focus on the network around young people, such as parents, schools, sports associations, catering and supermarkets.

We actively approach companies and organizations to participate in IkPas and promote the promotion through all possible channels. For example, we have actively deployed all municipalities and challenged the 13 mayors of Zeeland to participate in IkPas.